Certification vs Education

I was recently asked to speak at the Real World Academy, a symposium for educators at different colleges to discuss what skills businesses are hiring. It’s a great event because it’s easy for academic institutions to get disconnected from the job market which leads to potential candidates that are not qualified after their education.

One of the questions that came up, because my background is in information technology, was “What is more important — Certifications or Education?” It came up in the context of what hiring managers look for on a resume in IT. The answer isn’t a simple one.

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Hire Smarter

David Ogilvy, a successful business man, marketer, and advertising agent, is purported to have said “Hire people who are better than you are, then leave them to get on with it. Look for people who will aim for the remarkable, who will not settle for the routine.” There are many quotes that are attributed to Ogilvy, but they all surmise to the same thing: Hire people smarter than you are, with the drive to go far.

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